BelloBello
Product

AI Receptionist for Contractors and Service Businesses

Bello answers your business phone in your business's name, day or night, qualifies the caller, and puts the job on your calendar — without you touching a headset.

What an AI receptionist is

An AI receptionist is software that answers incoming phone calls using speech recognition and a language model instead of a human. It talks with the caller in real time, asks the questions your office would ask, and takes action — booking an appointment, sending a text, or transferring the call to a person.

Bello is built specifically for contractors and home service businesses: plumbers, HVAC techs, electricians, landscapers, and general contractors. It answers using your business name and greeting, keeps your existing phone number through call forwarding, and works in English and Spanish.

How Bello handles a call

Every call follows the same basic path from ring to booked job.

  1. 1
    Call forwards to Bello

    Your existing number forwards to Bello when you don't pick up, or on every call if you choose. Callers never dial a different number.

  2. 2
    Bello answers immediately

    It answers in your business's name within one or two rings — no hold music, no voicemail.

  3. 3
    It asks qualifying questions

    Job type, urgency, service address, and budget, following the intake flow set up for your business.

  4. 4
    It checks your calendar

    For jobs that fit your booking rules, Bello finds an open slot on your connected Google Calendar and books it directly.

  5. 5
    It escalates when needed

    If the caller needs a human, the situation is urgent, or Bello isn't confident it understood correctly, it transfers the call or flags it for callback.

  6. 6
    You get a text summary

    After the call, the owner or dispatcher gets an SMS with the caller's details and what was discussed or booked.

Core capabilities

  • Call answering, 24/7

    Answers every call, including nights, weekends, and holidays, in your business's name.

  • Simultaneous calls

    Handles more than one caller at the same time — no busy signal, no queue.

  • Job qualification

    Collects job type, urgency, address, and budget using your intake questions.

  • Appointment booking

    Books directly onto a connected Google Calendar when the job matches your scheduling rules.

  • Call transfer and routing

    Escalates to a technician, dispatcher, or on-call number based on rules you set.

  • SMS and MMS

    Sends and receives texts, including photos of the job site or damage.

  • Voicemail-to-text

    Converts any missed voicemail into a text summary automatically.

  • After-hours coverage

    Answers calls outside business hours the same way it does during them.

  • Bilingual support

    Handles calls in English and Spanish.

What Bello can and can't do

Bello can
  • Answer and qualify inbound calls around the clock
  • Book appointments on your calendar when the job fits your rules
  • Transfer or escalate calls it can't fully handle
  • Text the owner a summary after every call
  • Turn voicemails into text automatically
Bello cannot
  • Diagnose a technical or mechanical problem over the phone
  • Quote a firm price unless you've configured specific pricing rules
  • Act as a licensed professional or replace a technician's judgment
  • Handle a true emergency — callers with a gas leak or medical emergency are told to call 911 or the appropriate emergency line

Who Bello fits

Bello is built for owner-operators and small teams in plumbing, HVAC, electrical, landscaping, and general contracting who miss calls while they're on a job, driving, or off the clock — and who lose that work to the next contractor the caller finds.

It's not a fit for businesses that need firm phone quotes on every call, or that require full diagnostic troubleshooting before a technician is dispatched. In those cases Bello still qualifies and books, but pricing and diagnosis stay with your team.

Setup and pricing

Bello connects to your existing phone number through call forwarding — no new number, no hardware. Plans are $125, $199, and $299 per month depending on call volume and features, with a 3-week free trial. See the full breakdown on the pricing page.

Frequently asked questions

What is an AI receptionist?

Software that answers phone calls using speech recognition and a language model, talks with the caller like a receptionist would, and takes action such as booking an appointment or transferring the call.

Can Bello answer multiple calls at once?

Yes. Bello can answer several inbound calls simultaneously, so callers never hit a busy signal even during your busiest hours.

Can it book appointments?

Yes, directly onto a connected Google Calendar, as long as the job matches the booking rules configured for your business.

Can it transfer calls?

Yes. Bello can transfer or escalate a call to you, a technician, or an on-call number based on rules you set.

Can it send texts?

Yes, including SMS and MMS. It can text customers and sends the business owner a summary after each call.

Can it handle after-hours calls?

Yes. Bello answers the same way at 2 a.m. as it does at 2 p.m., which is when many contractors currently rely on voicemail.

How does it handle uncertain or emergency calls?

When Bello isn't confident it understood a request, it transfers or flags it for a callback. For gas leaks, medical emergencies, or similar situations, it tells the caller to contact 911 or the appropriate emergency service.

What industries does it support?

Plumbing, HVAC, electrical, landscaping, and general contracting, with intake flows tailored to each trade.

How much does an AI receptionist cost?

Bello's plans are $125, $199, or $299 per month depending on features and call volume, with a 3-week free trial.

Related reading

Try Bello free for 3 weeks

Bello answers every call in your business name, qualifies the job, books it, and texts you a summary. See plans and start a free trial.

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